Why This Kolaveri Di

The success of Tamil-English number " Kolaveri di" even before its official launch has proved the power of online social networking platforms. Members of music group Shadow Band feel the online medium has given a window to new talent and can be a stepping stone to a career in Bollywood.

The two-member band comprises Rajan Adlakha, an architect, and Vineet Malhotra, a TV anchor. The former schoolmates came together at a reunion in 2009 and shared thoughts on music, following which they decided to try their hand at composing.

The band was formed in February 2010 and their music has found online fans.
Now The On-line Viewers of Kolaveri Di is 30,594,976 and Continueing
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